You're communicating change to a different brain


You've satisfactorily answered every question in the room, and somehow nobody feels satisfied. A senior leader prepares to announce a significant change, knowing it's big, knowing people might be uncertain, so they come in ready. With big energy, optimism and genuine excitement about what's ahead. The instinct makes sense: if people are going to be nervous, show them there's nothing to be nervous about, paint the picture of where we're going so vividly that they can't help but want to come...