The one thing worth getting right in 2026


Hi Reader! Given the way the holidays fall this year, I'm sneaking our last newsletter of 2025 in today as our team will be OOO until January 5th, 2026. Here's one last thought before we unplug... If I had to choose a single word to define the conversations we had with clients this year, it would be around finding alignment. Not the absence of conflict, but something quieter and more corrosive: the slow accumulation of small mismatches that nobody thinks to name. Different definitions....