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We're terrible at communicating intent
Most leaders are genuinely committed to clear communication. They also consistently overestimate how clearly they've communicated, and the part that rarely gets examined is how fuzzy the intent was to begin with. This 'fuzziness' between what we truly want, what was communicated and what actually gets translated travels through every layer of the organization. As it picks up momentum and excitement (ideally), it also picks up new interpretation at every stop, shaped by each person's read on...
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